Business is one of the most important components of a nation’s economy. Well established business provides many stable job opportunities. Companies compete against each other to dominate the market. Because gaining the highest yearly profit is one of the company’s goals, eliminating and destroying another competitive business is beneficial. In the computer market, there are Apple and Microsoft companies. Each one of them is a well established business. Because of the competition between them the market gets two different computer operating software programs yearly. Without this desire of superiority in the market, we would not gain this advantage of getting multiple products for the same purpose. Consumers would not be able to choose from a lot of varieties.On the other hand, in case of small business, the difficulty to compete against the big companies is undeniable. Small business has a small budget and fewer resources. In this situation, cooperation between small business owners is the best option. They will have the advantage to survive in the market. They will also be able to keep providing the required standard of product with a reasonable price.Surviving in the business world is not easy. Companies should have a good plan to continue growing. The owners have to be smart to choose when to compete and when to cooperate